Notable Projects
US Open Tennis Championships
Mount Sinai Health System is proud to be the Official Hospital of the US Open Tennis Championships, bringing the worlds of health and tennis together in a winning match.
Mount Sinai's social media activation was a journey of fitness, fun, and expert advice as we leverage the energy of the US Open to promote a healthy lifestyle. Mount Sinai's social media channels featured exclusive content, featuring pro tips from Mount Sinai's healthcare experts, renowned sports medicine physicians and orthopedic surgeons. Whether you're a tennis enthusiast or a health-conscious individual, this social media campaign was set to deliver aces of inspiration to elevate your well-being.
This social media campaign generated 2.9 million engagements and 2.6 million video views across all major platforms including Facebook, Instagram, TikTok, YouTube, and X.
Aspen Ideas Festival
This dynamic partnership brings you an exclusive social media activation that transcends traditional health conversations.
Social media users had the opportunity to explore groundbreaking ideas, cutting-edge research, and transformative discussions at the intersection of health, science, and society. Through a series of engaging posts, live sessions, and interactive content, Mount Sinai invites you to be part of the conversation that shapes the future of healthcare.
Mount Sinai's leading experts delved into topics ranging from the latest advancements in medical research to the societal impacts of healthcare innovation.
This social media campaign generated 1.27 million engagements and 2.5 million video views across all major platforms including Facebook, Instagram, LinkedIn, YouTube, and X.
Social Media Ambassador Program
To influence the Mount Sinai Health System’s reputation, the Social Media Department has trained physicians from various service areas to be brand ambassadors on either Twitter, LinkedIn, or Instagram. This initiative enables physicians to drive awareness, educate patients, debunk medical misinformation online, and to improve reputational scores across Mount Sinai’s U.S. News and World Report ranked specialties. Physicians are responsible for managing their own social media accounts with support from the Social Media Department.
While this had been widely successful with physicians, the Mount Sinai Social Media Department explored other opportunities to help continue expand the ambassador program. In mid-2022, the program expanded to medical students, graduate students, and researchers. This specific cohort of ambassadors represented the Icahn School of Medicine at Mount Sinai, an international leader in medical and scientific training, biomedical research, and patient care. It is the medical school for the Mount Sinai Health System.
To date there are 400+ active ambassadors with 500K+ followers. These social media ambassadors have generated 2M+ engagements and 20M+ video views.
Social Media HQ
Everything you need to know about using social media, in one place. The HQ helps Mount Sinai Health System employees identify their responsibilities to Mount Sinai in relation to social media and to help them represent themselves and Mount Sinai in a responsible and professional manner.
The HQ includes social media request forms, policies, and a virtual learning center.