Speaking Engagements
2023 Healthcare Internet Conference
Los Angeles, California
Team Trust as a Key Driver of Social Media Growth
Institutional leaders often view social media marketing with skepticism, but recent advancements in professionalism and expertise of social media teams make it a powerful tool for expanding brand reach. To maximize effectiveness, these teams require the trust of leadership for timely content sharing. This presentation outlines a data-driven roadmap demonstrating how trust has driven measurable growth within the Mount Sinai Health System.
2023 Crisis Communications Bootcamp
Winnipeg, Canada
Building a Social Media Crisis Management Strategy for the New Reality
In an industry that never sleeps, how do social media teams manage non-stop conversations taking place on multiple platforms? When is it appropriate to respond, or when should you keep scrolling?
2022 Healthcare Communications Bootcamp
Boston, Massachusetts
Online Communities: The Next Must-Have Social Media Tactic
Explore the strategy, architecture, content, KPIs and results of a pioneering online community for adult children of patients with dementia. Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group. Unpack the cadence, the comments and the content driving community dynamics and how they bond community members to the Mount Sinai Health System.
2021 Healthcare Internet Conference
Las Vegas, Nevada
Online Communities: The Next Must-Have Social Media Tactic
Explore the strategy, architecture, content, KPIs and results of a pioneering online community for adult children of patients with dementia. Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group. Unpack the cadence, the comments and the content driving community dynamics and how they bond community members to the Mount Sinai Health System.